News DAO of LEADS

Basics for mobile advertising

Majority of users today are only using smartphones and tablets to access the Internet on the go and thus using the dating and entertainment offers of any kind. Many companies are already making big profits with mobile advertising – others have problems with it and cannot quite as easily adapt

Continue Reading

Nofollow links: yes or no?

Links are still an important factor in search engine optimization and can significantly contribute to the success of a website – or even ensure that the ranking just does not turn out as desired. But what role do nofollow links play? Is it necessary to use this and should you

Continue Reading

3 tips for effective A / B tests

We do not need to explain that A / B tests are important anymore. Only with them can weaknesses on a website be discovered and optimized. But it also comes back to mistakes, which then leads to false results and also to incorrect optimizations. However, if you do it right,

Continue Reading

Happy Birthday banner ads

The Internet is celebrating its 50th birthday these days. Hard to believe, right? But not only the Internet has its birthday, but also an “invention”, which has contributed significantly to the commercialization of the Internet and is still used daily by all of us, is celebrating its birthday – namely

Continue Reading

Interpret data correctly

In marketing, nothing works without data, at least not if success is only to be recognized in sales. Instead, we all deal with website visitors, click behaviors, hold times, conversions and many other metrics to help us understand why we are successful or not. This data is then further optimized

Continue Reading

BERT makes Google more human

By now, it’s normal for Google to change something in the algorithm almost every day, making improvements to the search. Really big updates, as they are known from earlier, have become rare. Last week, however, it was time again and with BERT came the biggest update since RankBrain was introduced

Continue Reading