News DAO of LEADS

Focus on classic marketing again?

In the last few years, almost everything in marketing has been about building social media channels and generating traffic. Whether Twitter, Facebook or Youtube: Who produced good content and beyond the storytelling are considered to be well mastered, especially when they could win over the channels even without switching Ads

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How about your link profile?

Do you know your LIS? No? Then you should change that, because the LIS (Link Influence Score) gives you an indication of how the influence of a link is rated on the ranking. The higher the ILS, the more the link can bring. For anyone who actively engages in link

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Twitter in the fight against spam

Twitter has been pretty quiet lately. Only here and there were voices from annoyed users who complained about the mass number of spam accounts, which felt day by day had increased. That’s not really surprising, because Twitter offers the ideal conditions for mass advertising. Bots facilitate the work and even

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Marketing is always psychology

Marketing is an incredibly complex topic. There are countless ways to bring our products to the customer, and it is precisely this diversity that makes it so difficult. Because just like us, many others try to attract the attention of the customers and so we try many techniques and don’t

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New features on Google Ads

Since Google AdWords became Google Ads, not much has happened in the service. Now there is a whole series of updates which makes it easier for advertisers to do their job. At the same time, Keyword Planner also has news to announce – and that too will be a positive

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Now comes AMP for emails!

Google is really serious about AMP – as evidenced by recent developments and efforts. Now it is a major step forward, because AMP for emails, which was first announced in February 2018, is now launched. The goal is to use AMP to make emails more interactive and, in many cases,

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Planning instead of chaos

Spring is here. With the rising temperatures, online life is brisk and customers spend a lot of time online looking for dates instead of being off-line. So it will not be boring at this time. The fact is that in the spring months it is generally a bit better, because

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Clarity shows user movements!

When creating a website, we follow all previously defined goals. We may want to inform, sell or just build our email list. We then think about it, arrange the content purposefully and maybe even try with A / B tests, which is better accepted by the users. But that can

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