News DAO of LEADS

3 tips for effective A / B tests

We do not need to explain that A / B tests are important anymore. Only with them can weaknesses on a website be discovered and optimized. But it also comes back to mistakes, which then leads to false results and also to incorrect optimizations. However, if you do it right,

Continue Reading

Happy Birthday banner ads

The Internet is celebrating its 50th birthday these days. Hard to believe, right? But not only the Internet has its birthday, but also an “invention”, which has contributed significantly to the commercialization of the Internet and is still used daily by all of us, is celebrating its birthday – namely

Continue Reading

Interpret data correctly

In marketing, nothing works without data, at least not if success is only to be recognized in sales. Instead, we all deal with website visitors, click behaviors, hold times, conversions and many other metrics to help us understand why we are successful or not. This data is then further optimized

Continue Reading

BERT makes Google more human

By now, it’s normal for Google to change something in the algorithm almost every day, making improvements to the search. Really big updates, as they are known from earlier, have become rare. Last week, however, it was time again and with BERT came the biggest update since RankBrain was introduced

Continue Reading

Take advantage of the image SEO

Have you ever tried to get traffic from Google Images on your websites? And do you optimize your pictures also to work specifically on this traffic? If not, you should really think about it, especially when it comes to entertainment and dating. Visual impressions play a big role and anyone

Continue Reading

Repetitions save time

Anyone who works with a lot of text content, for example running blogs or the like, will certainly use one or the other social network to apply for new posts. For some, this is done automatically via a plugin, others rely on the manual version and supply the social media

Continue Reading

That’s what Google and Co see

What do you pay attention to when designing a new website? User experience should be very important for you and of course, a beautiful design, as are graphics, videos, and other elements involved. For this purpose, a lot is used, which makes all this possible and for the user of

Continue Reading